Fundraising & Charity Ticketing: How to Maximise Donations at Checkout
How South African charities, schools, and non-profits use Ticket Brew's Pay-What-You-Want tickets and checkout donation add-ons to boost donor generosity and reduce overhead.
- Fixed ticket prices cap donor generosity; attendees who want to give more have no mechanism to do so during checkout.
- Ticket Brew offers 'Pay-What-You-Want' ticket tiers with customizable minimum price floors, allowing supporters to contribute what they choose.
- Checkout donation add-ons prompt buyers to add an optional charitable donation directly onto their ticket order with one tap.
- Free RSVP charity and community events incur zero platform fees on Ticket Brew.
- Custom checkout questions capture crucial donor tax details, Section 18A certificate requests, and gift aid preferences.
The limitation of fixed ticket prices for non-profits
Imagine you are hosting a charity concert or school fundraiser with a flat ticket price of R150. Many families in your community can comfortably afford R150.
However, an alumni member, corporate benefactor, or passionate patron might gladly have given R500 or R1,000 for that exact same ticket — but your checkout form gave them no way to do so.
Ticket Brew provides two native features engineered specifically to unlock latent donor generosity: Pay-What-You-Want Tickets and Checkout Donation Add-ons.
When configuring a Pay-What-You-Want ticket, set a sensible minimum floor (e.g. R100 to cover venue costs) and highlight suggested giving levels: 'R100 covers admission, R250 feeds a family for a week, R500 sponsors a student.'
Pay-What-You-Want tickets with minimum floors
In your Ticket Brew editor, you can designate any ticket tier as 'Pay-What-You-Want'. You establish a mandatory minimum price floor (for instance, R50 or R100) so your venue and catering expenses remain protected.
When the supporter views the ticket on your event page, they see an open input field pre-filled with your suggested amount, alongside an option to increase their contribution to whatever amount they desire.
Our data shows that offering Pay-What-You-Want tickets increases average ticket revenue by 34% compared to fixed-price tiers for non-profit and community initiatives.
- Guarantees baseline cost coverage with minimum price limits
- Empowers high-capacity donors to contribute generously with zero awkwardness
- Includes individual WhatsApp and email ticket delivery for all contributors
Checkout donation add-ons
Even if your event uses standard fixed tiers (e.g. General Admission R200, VIP Table R2,000), you can enable Donation Add-ons in Ticket Brew's event settings.
During the final checkout step, a tasteful prompt asks: 'Would you like to add an optional donation to support our cause?' Attendees can tap quick preset buttons (+R50, +R100, +R250) or type a custom donation amount.
Because the buyer already has their credit card, Apple Pay, or SnapScan ready to complete their ticket purchase, the friction to donate is virtually zero. Between 15% and 25% of buyers typically opt in to add a donation.
Collecting Section 18A tax certificate details
South African non-profit organisations (PBOs) often need specific donor details to issue Section 18A tax deduction certificates. Gathering this information manually via post-event spreadsheets is frustrating and error-prone.
Ticket Brew allows you to add custom checkout questions directly into the purchase flow. You can require donors to provide their ID/tax number, registered company name, or contact preferences.
All responses are compiled neatly in your exportable Attendee Report, ready for your accounting and compliance team.
Common questions for organisers
Can I use Ticket Brew for completely free charity events?
Yes. Free community gatherings, volunteer registrations, and RSVP charity functions are 100% free with no platform fees, no hidden charges, and unlimited registrations.
How are fees handled on donations?
Donations are processed alongside ticket sales under Ticket Brew's transparent 4% fee structure, ensuring over 96% of every donated Rand reaches your charitable cause.
Can donors pay using SnapScan or Instant EFT?
Yes. Donors can complete their purchases using SnapScan, Apple Pay, Visa/Mastercard credit and debit cards, or Instant EFT via Paystack.
Raise more for your cause with Ticket Brew
Empower your supporters with Pay-What-You-Want tickets and checkout donation add-ons while keeping administrative overhead minimal.
- Pay-What-You-Want tickets with customizable minimum price floors
- Optional donation add-on prompts during ticket checkout
- 100% free ticketing for free community and RSVP events
- Custom checkout fields for donor notes and Section 18A details