A practical launch checklist for South African event organisers
A production-ready event launch checklist for South African organisers using Ticket Brew, covering event details, ticket setup, checkout fees, payout readiness, delivery, promoter links, and check-in.
Confirm the public event basics first
Your event page should answer the buyer's first questions without making them hunt: what the event is, when it happens, where it happens, who is running it, and what the ticket includes.
On Ticket Brew, the Details area controls the event name, public slug, short summary, rich description, schedule, venue, discoverability, social links, and organiser contact details. Treat those fields as launch-critical, not admin housekeeping.
- Use a short event slug that matches the poster or campaign name
- Check the date, start time, end time, and venue before sharing the link
- Add an organiser contact email buyers can use if they need event-specific support
Build ticket types around the real sales plan
Ticket types should match how you actually want the event to sell. Early bird, general admission, VIP, complimentary, and door-only strategies all need different capacities, sales windows, and pricing decisions.
Before publishing, check every ticket type for price, quantity, start and end sale dates, visibility, and whether it should be available during the current sales phase. A small ticket setup mistake can become a very loud support problem once the link is live.
- Create at least one active ticket type before launch
- Use capacities to protect venue limits and ticket tier promises
- Review sales windows so a ticket does not accidentally open or close at the wrong time
Decide how checkout fees should be split
Ticket Brew's standard paid-ticket fee is 4% plus R2 per ticket. The useful part is control: you can choose how much of that fee buyers cover, from 0% to 100%, on each event.
That choice affects conversion and margin. Covering the fee can make the final buyer price feel cleaner. Passing the fee on protects your event budget. Splitting it can be a good middle ground for price-sensitive audiences.
- Use a 0% buyer fee share when a clean advertised price matters most
- Use a 100% buyer fee share when protecting organiser margin is the priority
- Preview checkout totals before sharing the event link publicly
Clear payout readiness before paid sales
Paid events need a payout profile that the platform can review and use for settlement. This protects organisers, buyers, and the platform from avoidable payment risk.
If your event cannot publish yet, the Overview and Payouts areas are the fastest places to find what is blocking launch. Clear those items before the marketing push starts.
- Submit accurate legal and bank details for the organiser profile
- Make sure the payout owner is the person responsible for settlement information
- Do not wait until launch day to discover a payout review is still pending
Test delivery, promoter links, and check-in
Ticket delivery and entry operations are part of the buyer experience. Paid orders can use email and WhatsApp delivery when the event and attendee details support those channels. Free orders use email delivery only.
Before launch, make sure the team knows where orders live, how ticket resend works, how promoter links should be shared, and how QR check-in will run at the door.
- Use promoter links when you need to track sales by person or campaign
- Keep the check-in screen ready on the devices your door team will actually use
- Have a manual search process for guests whose phones are offline or whose QR code is hard to scan
Ready to launch?
Build your next event page on Ticket Brew
Ticket Brew gives South African organisers branded event pages, transparent pricing, and buyer-friendly ticket delivery in one workflow.